The LifeMax Sustainability Standard aims to establish and adopt a new improved realistic and sustainable cultivation model that, apart from the quality and safety that is taken for granted, will respect people, the environment and tradition, making maximum use of know-how and technology and will result in an olive oil product that will be accompanied by an evaluation of its production chain in the context of the application of the principles of Sustainability.
The implementation of the LifeMax standard is based on four pillars:
a) Environment,
b) Society,
c) Economy,
e) Tradition
The LifeMax assessment covers the controlled process of olive cultivation and olive oil production.